IS BEING PURPOSE-LED BECOMING MORE DIFFICULT?

IS BEING PURPOSE-LED BECOMING MORE DIFFICULT?
5 de mar. de 2021 · 8m 29s

The pandemic has accelerated the notion that today people want to live with more meaning-- rather than just more. And most consumers want to feel they are part of making...

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The pandemic has accelerated the notion that today people want to live with more meaning-- rather than just more. And most consumers want to feel they are part of making a difference in an incredibly stressful world. That has changed the consumer-brand relationship.
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Autor Deborah Malone
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