There is some sentiment that describes Spotify and the Facebook of audio and podcasting.

Spotify acquires two more companies to become a podcasting giant.

The Joe Rogan controversy hasn't slowed Spotify's ambitions.

Streaming-audio platform Spotify has announced its acquisition of two podcasting companies, each of which sheds some light on Spotify's long-term plan to dominate the podcasting business.

The online audio giant is acquiring both Podsights and Chartable. The companies make two of the leading tools related to marketing, advertising, metrics, and analytics for audio content.

Podsights is an advertising measurement tool that allows advertisers to see how many people were exposed to their ads, as well as how effective the ads were at driving purchases. Chartable is somewhat similar, but it's aimed at podcast creators, not advertisers. It helps podcasters track audience growth and see what factors are driving that growth.

In other words, Spotify is more or less angling to become the Facebook of music and podcasts.

Mick Smith, Consultant M: (619) 227.3118

E: mick.smith@wsiworld.com

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