Isabella Di Fabio tells us that In addition to usability and technological response, among the objectives of web design we cannot impress a good design visually.

Visual design is one of the last stages in web design, since many of the visual aspects of the page depend on decisions made at other stages. We see the elements that compose it and how it helps usability

Among the stages in which the design of a website must be developed, visual design is one of the last, since many of the visual aspects of the page depend largely on decisions made in other stages of design.

This does not mean in any way, that the visual design is something superficial or secondary. On the contrary, like other aspects of the design of a website, the visual aspect can influence its effectiveness.