With everyone preaching the importance of personal branding and ‘niching down’ these days, the music industry can be one of the toughest places to just be yourself. Growing up in Austin, Texas with influences ranging from Prince to Paramour, Jake Lloyd always felt restricted by the confines of individual genres. With time, he realised he didn’t have to be.

Jake’s eclectic sound was born - a blend of all things RnB, soul, pop, and rap fused together with an undeniably magnetic stage presence. A rising star in the live music capital, Jake and his band are shaking things up in a town known for rock and folk, all while shattering everything we thought we knew about Hip Hop and RnB.

In this SXSW episode of The Mix, Cari sits down with Jake to learn more about his unique musical footprint, his thoughts on growing a local following, what it’s like tackling genre bias in a defined scene, and much, much more. Join us to discover a unique outlook on music experimentation and how to harness the explosive creativity that comes hand in hand with an open state of mind.

The Mix is a Musixmatch Pro podcast.
The song "sweat" was composed by Jake Lloyd, recorded as an episode of The Mix sessions by Matt Parmenter at Ice Cream Factory Studios in March of 2022.