On this episode, I speak with Jordan Milne, Founder and CEO of Hardshore Distilling Company, a craft distillery based in Portland Maine that recently won the title of best craft gin in the US by USA Today. While only two years into production, Jordan and I talk about the four year lead up to starting Hardshore, the difference between being a gin maker versus an alcohol professional, and the importance of authenticity in creating a differentiated brand. I came away impressed with the focus and vision Jordan has for his company and appreciative of his candor discussing both the good and the bad of Hardshore's journey thus far.