Juul has long argued that it’s trying to save lives; meanwhile, its own existence seems precarious at times.
Connecticut Attorney General William Tong announced the deal, noting that in addition to the financial terms, the settlement will force Juul to adhere to specific marketing and sales practices, including refraining from depicting anyone younger than age 35 in its marketing in film, on billboards or in social media, or to sell Juul-branded merchandise.
The company also agreed to never again fund education programs in schools, even while it spiked this short-lived practice years ago under pressure from regulators.