Know which podcast episode has most audience potential
27 de oct. de 2023 ·
40m 59s
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Descripción
Remember, every podcast download is a real life human. Let's call them `listeners` for short. As a marketer, your goal is to reach as many customers as possible. It may...
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Remember, every podcast download is a real life human. Let's call them `listeners` for short. As a marketer, your goal is to reach as many customers as possible.
It may seem like more listeners means more customers, but that is not the case. Because there are many reasons to listen and fewer reasons to buy further analysis is necessary.
The truth is that `listeners` are not `customers`, so how do you measure to know the difference. That means, tying a conversion event to each podcast episode.
To learn more about accurate marketing metrics, join us at https://www.adbriefing.co.uk/newsletter/
#MarketingMetris #ConversionRate #ConversionOptimization #WebAnalytics #GoogleAnalytics
mostra menos
It may seem like more listeners means more customers, but that is not the case. Because there are many reasons to listen and fewer reasons to buy further analysis is necessary.
The truth is that `listeners` are not `customers`, so how do you measure to know the difference. That means, tying a conversion event to each podcast episode.
To learn more about accurate marketing metrics, join us at https://www.adbriefing.co.uk/newsletter/
#MarketingMetris #ConversionRate #ConversionOptimization #WebAnalytics #GoogleAnalytics
Información
Autor | JCO Media | Justin Hitt |
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