Kumho Tire's latest EV-specific tire lines aim to exceed expectations
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Descripción
The EV tire sector is red-hot – and for good reason. https://mediaroom.kbb.com/2024-01-16-Americans-Buy-Nearly-1-2-Million-Electric-Vehicles-to-Hit-Record-in-2023,-According-to-Latest-Kelley-Blue-Book-Data added to the car parc in the U.S. in 2023, bringing the market share of these vehicles to...
mostra másSharing his thoughts on a recent episode of What's Treading, Shawn Denlein, president of sales and marketing at Kumho Tire USA, discussed the company's two latest EV-specific tire lines – the Majesty 9 Solus TA91 EV and Crugen HP71 EV – and how these lines fit into the EV tire marketplace.
"Our goal is not only to meet but exceed the expectations of EV drivers," Denlein says. "Kumho wants to be the new benchmark for performance efficiency and reliability in the EV market."
On this episode of What's Treading with Tire Review, Denlein dives into Kumho Tire's strategy behind designing tire lines exclusive to EV drivers, how important the EV marketplace is to Kumho Tire, and some of the standout technology found in the company's latest EV tire lines.
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