Leaning Into Authenticity: Why Honesty in Marketing Works For Gen-Z in 2023
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Descripción
This week we talk about the importance of brand authenticity and the concept of "Lean Into It." He stresses the need for brands to be explicitly authentic to who they...
mostra másJosh shares examples from his own experiences working on political and television marketing campaigns where they leaned into their authenticity and saw great reception from their audience, particularly the millennial and Gen Z market. He also warns against being disingenuous and pretending to be something you're not.
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Autor | Lifestyled Media |
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