SeafoodNews Managing Editor Amanda Buckle and Urner Barry Seafood Market Reporter Lorin Castiglione are on site at Seafood Expo Global in Barcelona! Recording directly from the Scotland Pavilion in Hall 2, on the second day of the Barcelona show Amanda and Lorin are joined by Gilpin Bradley, the Managing Director of Wester Ross. Gilpin joins the podcast to talk about the importance of branding and education for the Artisan Scottish Salmon company. This episode of the SeafoodNews weekly podcast is brought to you by Urner Barry's Data on Demand! Transform your data challenges into valuable business opportunities with real-time commodity market information, seamlessly integrated directly into your company's systems. Urner Barry's data licensing solutions, including our API and Excel Add-in, will save you time and effort, allowing you to focus on what's important - growing your business. Say Goodbye to Manual Data Collection and Hello to Automation. To learn more about Urner Barry's Data on Demand solutions reach out to sales@urnerbarry.com. You can also visit Urner Barry at Seafood Expo Global, Booth 2C200.