Welcome to episode 71 of the FreeMind Podcast! In this episode, Nate sits down with Lucinda Wright, CEO and co-founder of Cask & Kettle. Lucinda shares her incredible journey from the supply chain and marketing roles to innovating in the beverage industry with boozy coffee in a pod format. Discover the challenges of launching a revolutionary product, the importance of situational awareness, and Lucinda’s fearless approach to entrepreneurship.

Key Highlights:
 • Transition from supply chain to marketing
 • Launching Cask & Kettle: Boozy coffee pods
 • Overcoming challenges in the beverage industry
 • Innovation in product development and marketing
 • Navigating the complexities of retail and distribution
 • Tips for aspiring entrepreneurs in food and beverage

Timestamps:
 • 00:00 Introduction to Lucinda Wright
 • 01:30 Transition from supply chain to marketing
 • 04:00 Launching Neutr Grain Bars and early marketing experiences
 • 10:00 Role at Kellogg’s and major acquisitions
 • 14:00 Starting Cask & Kettle and developing boozy coffee pods
 • 20:00 Challenges of launching a disruptive product
 • 25:00 Strategies for navigating retail and distribution
 • 30:00 Innovation in product development and marketing
 • 40:00 Tips for aspiring entrepreneurs in food and beverage

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The FreeMind Network Podcast brings you inspiring stories from unique individuals across various fields. Nate dives deep into the journeys, challenges, and triumphs of guests, providing valuable insights and motivation for our audience.

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