Imagine if in your organization all employees feel responsible and committed to the projects they work in.

That's what happens in LUZ, a content marketing agency, and a B Corp, and in this way, the vision of employees is the vision of LUZ too, and vice versa.

📌 The purpose of LUZ is to create new B Corp companies, where employees own a part of the project in terms of equity capital, to enlarge the horizons of the business, and to satisfy everyone, both professionally and personally.

It is certainly not a classic way for doing business, but in LUZ the idea is clear: it’s the business model that changes and adapts to the purpose, not the contrary.

➡️ This approach extends to every aspect of LUZ, even to the way of making news: in fact, slow communication is preferred, rather than fast communication.

According to Alice Siracusano, CEO at LUZ, it is better not to communicate than to communicate something that is not meaningful.

This is also a value that is spread among the employees: the vision must be shared, as well as the objectives. Transparency is an everyday challenge that starts with executives and extends to everyone.

🎯Only sharing the same goal allows you to achieve it and generate a positive impact for everyone.

Moreover, Alice shared with us some best practices and also tips on things to avoid in communication, as in business in general.

To know more, we are waiting for you in our last episode of this B Corp B Fashion series.

▶️ What is B Corp B Fashion?

B Corp B Fashion aims to put together in one place all fashion b-corps and fashion brands want to become it.
We want to promote regenerative and sustainable fashion, sharing the best practices from consolidated realities, newcomers, and curious people from the fashion world who want to know the B Corp world.

Its way of doing good business!

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Project by The ID Factory: https://www.theidfactory.com/