What would you actually do with a $5,000 marketing budget?

In this episode of All the Hats, Ómar Thor Ómarsson gets put on the spot. It’s 2026, the budget is tight, and every dollar has to count. Alicja Lei hands Ómar a $5,000 annual marketing budget and asks the hard questions: what actually moves buyers, what is a waste of money, and where should small B2B teams focus when there is no room for error.

Together, they walk through a real, line-by-line breakdown of how to spend that budget across tools, content, distribution, events, and partnerships. From organic LinkedIn posting and light paid amplification to scrappy events, retargeting, and free tools that still punch above their weight, this episode is a practical blueprint for teams doing more with less.

This is not a theoretical framework or a perfect-world plan. It is a realistic look at what works when time, money, and headcount are limited.

In this episode:

• How to allocate a $5,000 annual marketing budget
  
  
• What tools are worth paying for and what you can get for free
  
  
• Why organic LinkedIn still outperforms most paid channels
  
  
• When it makes sense to boost posts or run retargeting

• How small teams can prioritize clarity, consistency, and trust