In this riveting episode of Schiffbauer Over Rocks, host Paul Schiffbauer Jr. welcomes Katie Mahoney, the fun & dog-loving, Chief Marketing & Business Development Officer with the York County Economic Alliance (YCEA) and Downtown Inc.

Katie dives into the heart of marketing the stories of Downtown York, shedding light on the pivotal role the YCEA plays in fostering economic growth and community development. She and Paul discuss actionable strategies businesses can employ to strengthen their marketing efforts and leverage the unique qualities that make York a special place to live and work.

Throughout the episode, Katie's passion for community and development shines through the tequila Paul and her share on air.

Connect with Downtown York and YCEA online at the following links:

Downtown York: downtownyorkpa.com
YCEA: yceapa.org
Instagram: @downtownyorkpa | @yceapa
Facebook: downtownyorkpa | yceapa
TikTok: @downtownyorkpa

Special thank you to our host location & sponsor, Casta Cigars Co. for having us.

Casta Cigars aims to offer the embodiment of luxury when it comes to cigar smoking. Handcrafted using rare and aged tobacco, every puff is a journey through time and tradition. Visit them online at www.castacigars.com and at their shop in York, PA.