Our guest Roberto Hernandez expresses the potential of developing a brand that fits your natural talents or what you individually are good at doing. Roberto explains the different key marketing strategies to expand your brand. The Power of Personal Brand. Your personal brand is one of the most valuable assets you can control. Your brand helps your build a career, sell better, start a business or even start a movement. A personal brand will help you find focus and drive your ability to take steps to achieve your goals. Roberto gives key pointers of how to market and advertise your business using a professional marketing company such the one he represents and owns, The Marketing Crew LLC.