Unlock the secrets of a thriving interior design business with the guidance of Claire Jefford, a trailblazing force in the interior design world. Her partnership with an HGTV-affiliated builder and the creation of both her Interior Design BOSS Academy and the Facebook group Interior Design Business Strategies are just the beginning. Claire's mantra encourages finding your unique path in the industry, and we discuss how to differentiate yourself, manage client expectations, and optimize communication to keep your projects running smoothly.

In the competitive realm of home aesthetics, the art of expectation management is king, and this episode is your royal court. Claire and Shauna Lynn tackle the challenges of simplifying complex design projects for clients through the innovative use of 3D visuals and mood boards. They dissect the nuances of communication and discuss tiered pricing strategies that cater to a spectrum of client demands, all while emphasizing the critical nature of contracts and consistent client dialogue. These strategies are crucial for ensuring clients are not just satisfied, but delighted with every step of the transformative process.

Claire shares experiences and strategies for follow-ups, gathering reviews, navigating scope creep and showcasing your problem-solving prowess beyond just a pretty portfolio. From the power of a well-crafted email list to tapping into the emotional aspect of billing, this episode is packed with actionable advice. Soak up this duo's conversation filled with professional anecdotes and strategies that promise to revolutionize your approach to design entrepreneurship.

Resources:

• Learn more about the show: AboutShaunaLynn.com/podcast
• Get Shauna Lynn's Guide to Gaining an Extra 10 Hours Every Week: AboutShaunaLynn.com/time
• Set up a FREE 1-on-1 Coaching Assessment Call with Shauna Lynn: AboutShaunaLynn.com/coachme
• A Well-Designed Business - The Power Talk Friday Experts Book (Shauna Lynn is Chapter 10; Claire Jefford is Chapter 6): https://amzn.to/3UzNZUn
• Join Claire's free Facebook group - Interior Design Business Strategies: https://www.facebook.com/groups/interiordesignbusinessstrategies/
• Shop Claire's business resources at www.clairejefford.com/demand/

Claire Jefford Inc.

• Website: www.clairejefford.com
• Facebook: https://www.facebook.com/groups/interiordesignbusinessstrategies/ 
• Instagram: https://www.instagram.com/clairejefford/
• YouTube: https://www.youtube.com/c/clairejefford

About Claire Jefford
Claire Jefford is a Certified Interior Decorator who began her award-winning firm in 2011. She is proud to be the highest-reviewed Design Professional in the Toronto area with over 130 reviews. Claire is also a respected Business Coach who has helped thousands of designers run organized and profitable businesses. With her continued dedication and determination to raise the bar in the industry, in 2022 Claire developed her signature course, Interior Design BOSS Academy, which has now evolved into an On Demand modality, geared at those who are 0-5 years into their business.

Claire does speaking engagements, panel discussions & live video broadcasts from various design events across North America. In addition, she runs a highly engaged, private Facebook group, Interior Design Business Strategies, with over 7000 design professionals from around the world.

Her mantra is: ‘There is more than one path to the top of the mountain.’ Claire believes that each person’s journey and what brings them happiness is all about doing what is right for them. You do you!