In this episode of Follow The Leader I sit down with Micael Freund the founder and chairman of Shavei Israel, one of the most important Jewish organizations as it identifies and reaches out to "lost" and "hidden" Jews reconnecting them with the Jewish Nation and Israel. So how exactly did Michael end up creating Shavei Israel, amazingly it the issue found him when he was working in the Israel Prime Ministers office. When you tune into this episode you will also get to know the following about Michael.

- How did Michael's late Grandmother have a lasting effect on him?
- What motivated Michael to start Shavie? (10:20)
- Biggest challenges Shavei Israel faces?
- Best way to communicate your message?
- What leadership characteristic defines Michael?
- What mistake should leaders try and avoid?