Michael Kelly has worked in digital media and communications strategy roles at consumer packaged goods and technology companies for much of his career.  Now, he has accepted a “dream job” as Communications Director of World Bicycle Relief.  While he’s a cycling enthusiast, he’s also passionate about the mission to provide bicycles to remote regions of the world so individuals have transport to education, paid work, and healthcare services—helping these secluded communities to thrive. In addition to learning more about World Bicycle Relief’s business model of combining nonprofit programs with social enterprise sales, we also discuss the intrigue of nonprofits and the marketing differences with for-profit companies.