MTN is set to invest in Nigerian-owned businesses through a campaign - 'MTN Pulse BlowMyHustle', aimed at empowering Nigerian youths involved in scalable businesses.
This investment idea was necessitated because 'side hustles' amongst Nigerian youths have become prevalent compared to previous generations.
Chief marketing officer, of MTN Nigeria, Adia Sowho, says the 'hustle spirit' amongst Nigeria's young people is truly inspiring as they are innovative and entrepreneurial. MTN is here to support that 'hustle' so that their dreams can become reality.
Sowho says the shortlisted 100 candidates of this initiative will gain access to virtual training on Business Management, Digital Marketing, Financial Literacy, Investment Strategies, Business Legal Requirements, and Elevator Pitches amongst others; and tasks will be assigned after each class.