In this week's episode of Coming About with David Paragamian, Dave sits down with Bill Veltre, the Executive Vice President and Head of Media at Deerfield Agency. Bill is a healthcare marketing veteran with nearly 20 years of experience, including leadership roles at top companies like Publicis, AbbVie, Bristol Myers Squibb, and now Deerfield Agency, where he has overseen major brand launches and strategic planning for prominent clients. Despite initially starting as a first-grade teacher, Bill's passion for healthcare marketing took over, and he has since become a respected authority in the industry. In this candid conversation, Bill shares his insights and learnings from navigating major business transformations throughout his career, delving into the challenges of leading change within large organizations and offering practical strategies for fostering a culture of innovation and adaptability.