Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob explore Marketing Architects' new report on TV advertising effectiveness, revealing surprising insights about the current state and future of TV.

Topics covered:   

• [00:50] "TV's Future is Much More Than Connected"
• [03:00] When was TV's golden era?
• [05:10] Types of TV people watch today
• [07:45] Growth of live TV viewing
• [09:15] Streaming trends and consumer preferences
• [11:30] How streaming is becoming more like linear TV 

 





To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
 

Resources: 
Marketing Architects’ Report: TV’s Future is Much More Than Connected. https://www.marketingarchitects.com/blog/tvs-future-is-much-more-than-connected  
 

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