Conversation with Leela Srinivasan, CEO of Parity
Parity was created in 2020 to close the pay gap in women’s sports, benefitting elite women athletes and their fans, as well as brands. Founded by former leaders on Wall Street, the company drives revenue to pro women athletes by curating sponsorship opportunities, as well as other aspects of brand ambassadorship, content creation and in-person appearances. With a current roster of more than 800 athletes from 70 sports, including Olympians and Paralympians, new CEO Leela Srinivasan aims to revolutionize the financial model for women athletes, while creating meaningful opportunities for brands-- large and small. Today we talk about Parity’s mission, Ms. Srinivasan’s goals for the organization, the athletes’ stories, and why brands should care about the new world of fandom for women’s sports.