The Starbucks’ loyalty rewards program has over 25 million active users and has tremendous sticking power for customers. In line with their mission to innovate in creating the “Third Place” after home and work Starbucks has made major investment in blockchain technology with the new Starbucks Odyssey experience. These digital collectibles unlock unique experiences and enable users to re-sell the “stamps” that they’ve earned. We talk about the added incentive they are creating for users to engage in their activities and what this means for other consumer facing brands considering blockchain technology.

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