Nial DeMena is the CEO and co-founder of Vella Bioscience, a femtech startup dedicated to sexually empowering every woman. Vella’s flagship product is a pre-play topical serum designed to help women achieve better orgasms, no matter their hormonal status.

We talked to Nial about the details of how Vella’s main product works and what’s it like doing business at the intersection of sexual wellness and femtech industries. Nials also shares the rationale behind Vella’s multichannel distribution strategy, which involves direct-to-consumer and retail.

Nial shares more information about his background and previous ventures, including starting multiple health tech companies (Temescal Wellness and Manna Molecular Science). He also speaks more about the research that went into creating their product and how scientific discoveries about CBD and cannabinoids turned into the actual production of the serum.

Nial also gives us valuable insights regarding the regulatory issues in the sexual wellness space and how studying the therapeutical potential of cannabinoids can shape the future of Vella’s products.