Over Indexing On Failure
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Descripción
Banks have traditionally been very good at engaging customers when they lose. For decades banks have been posting letters to customers notifying them of all the fail states: Overdraft notices,...
mostra másFor decades banks have been posting letters to customers notifying them of all the fail states: Overdraft notices, missed payments, failed FICO and credit scores.Whilst keeping these fine systems in place, there is a significant opportunity to swing the engagement index in favour of customer success.
Información
Autor | Moroku |
Página web | - |
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