Shane and Maria show you how you can take advantage of the second largest retail opportunity of the year, Back to School. They discuss the increase in activity for Back to School related businesses and the need to pull back if you are not marketing a product or service related to this busy season. Learn how to analyze data from the previous year, identify your best sellers, be aware of the different first days of school across the country and sales tax holidays, optimize your Google Shopping Campaigns and be mobile-ready for the Back to School season.

BONUS: Google is about to convert Product Listing Ads to Google Shopping Campaigns, be ready with a step-by-step guide to setting up Google Shopping Campaigns and Optimizing Product Feeds from the PPC Professionals AdWords Best Practices Tutorial.