Why would a hard working Pediatrician launch a business? On this episode of the Startup Life Show Dr. April Inness shares the life-changing moment that compelled her to create eekMD!

This health tech startup is a series of experiential and immersive learning programs for elementary school age children that teaches them how to advocate for their own health and communicate with health care providers.

The healthcare setting is often intimidating and scary, and children need tools to effectively communicate their symptoms, ask questions of their healthcare providers, and feel empowered.

Dr. Inniss is a licensed pediatrician and researcher with expertise in creating and evaluating media products for young children.

I was curious… and perhaps you are too… why someone … who has devoted so much time and effort to her education in and practice of medicine… why would they start a business?! Wasn't medical school hard enough? I know… that is such a limiting belief I have, right?!

I am so delighted Dr. Inniss is here to blast through my limiting beliefs and share her amazing startup story with us!

A favorite quote from our conversation:

"I separate what I consider my God-given identity from my business. Because I think when you're working so hard and so intently on something that you start to kind of conflate the two. If my business fails, I am not a failure. The business is a big part of what I do, but it's fundamentally not who I am."

You can learn more via eekMD's website:
https://eekmd.com/

Please connect with Dr. Inniss via:

LinkedIn: https://www.linkedin.com/in/april-khadijah-inniss-md-msc-61a3b289/
Twitter: https://twitter.com/eekmdkids
Facebook: https://www.facebook.com/eekmdkids/
Instagram: https://www.instagram.com/eekmdkids/

If you need startup mentoring – please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker Stitcher, iTunes or Google Podcasts… and let’s connect on social media!

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

Dr. April Inniss Bio:

Dr. Inniss is a licensed pediatrician and researcher with expertise in creating and evaluating media products for young children.

While completing a clinical research fellowship at the University of Michigan, she explored in depth how media can model, promote, and influence healthy behaviors in children.

This experience was enriched with an Internship at the Sesame Workshop’s Research and Evaluation Department, through a membership in the American Academy of Pediatrics Committee on Communications and Media, and from a presentation of her own children’s media research to a national academic audience.

Dr. Inniss received her BA from Brown University, her MD from the University of Massachusetts Medical School, and completed her residency in Pediatrics at the Floating Hospital for Children at Tufts Medical Center. 

She rounded out her clinical and research training with a Masters in Social Work in Health Services Research from the University of Michigan as a Robert Wood Johnson Foundation Clinical Scholar.