Pete Blackshaw operates that the heady nexus of marketing innovation, digital transformation, and entrepreneurial thinking. Throughout his career, Pete has been a marketer at Procter & Gamble and Nestle, an entrepreneur, a digital guru, an author, a data analyst, and a community service leader.

He now serves as CEO of Cintrifuse, the Cincinnati-based startup community and investment fund that boasts backers like as P&G and Kroger. Cincinnati has been named among the Most Sustainable Cities in the U.S. over the last several years, so green initiatives are very much on his mind. Pete believes there is an untapped synergy between two extreme passion points of today’s youth – GREEN and GAMING. Today, we talk about new business models, sustainability, the next generation of problem solvers and gamers, and why he’s an “urgent optimist.”