Pod-Crashing Episode 55: Conversation with Podcast Magazine Creator Steve Olsher
When I first got into podcasting in 2012 the days of being recognized as a communicator weren't bleak but a lot of top dogs in terrestrial radio weren't on board. I saw it as a great place to take radio station clients. It was no longer about purchasing 30 second commercials. Two clients bit into my vision to begin a process of sharing their stories. But I didn't know what I was doing. I was spoiled by the army of people who kept radio together and all I had to do was step up the microphone and do a four hour show. Podcasting came with a different set of expectations. The main being a little thing called where am I going to find listeners? Radio station consultants saw what I was trying to craft but it was always described as being that little thing that Arroe is participating with. Every episode was trial and error. Move the hands of time up to 2020 and now we have Podcast magazine. Not a training magazine for those performing the digital magic but as huge opportunity for podcast listeners to locate quality driven performances. That's another main issue. Listeners don't know where to look. You can leap over to Apple Podcast, iHeart Radio, Google or Podbean but unless you know what to look for most listeners end up sampling a podcast only to be delivered a rotten tomato. The creator of Podcast Magazine is Steve Olsher. His vision is totally organic and self-paced. Everybody seems to want to build a project then quickly capitalize on making a profit. Not so true with Steve. Develop the monthly magazine first by building up the readers. This truly is meant for podcast fans and followers that really get into the likes of Ronan Farrow to Marc Maron, Joe Rogan and countless others still waiting to be located. Steve is offering a brilliant first step to a brand new beginning to offering lifetime members to the magazine. Once inside that's where the connection begins.