This month, the Train Retail Podcast (formerly JimmyCast) covers a topic with timeless importance: how to have passion in your business. In this episode, host Jimmy DeGroot and co-host Doug Meadows of David Douglas Diamonds in Marietta, GA discuss how crucial passion is to success and why it’s also necessary to instill that passion in one’s employees.

Jimmy remarks that everyone he’s known who is happy and successful in business started from a passion for what they were setting out to do. Doug shares how he was able to discover his passion even though he grew up in the business as a third-generation jeweler. At 23, Doug was invited to move from Detroit to Georgia in order to open a retail jewelry business with a friend, and he found his love for jewelry retail in his relationships with his customers.

Doug raises a critical question, though: How do you convey and create that passion in your staff? He and Jimmy then talk about practical ways to do that, including a quality that many may not immediately connect with passion — vulnerability.