Podcasting w: Dre Smith

Podcasting w: Dre Smith
13 de mar. de 2024 · 1h 4m 50s

Dre Smith discusses the benefits of podcasting for entrepreneurs, misconceptions about podcasting, tips for consistency, batch creating episodes, choosing between audio and visual podcasts, timing for guest interviews, preparing for...

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Dre Smith discusses the benefits of podcasting for entrepreneurs, misconceptions about podcasting, tips for consistency, batch creating episodes, choosing between audio and visual podcasts, timing for guest interviews, preparing for guest interviews, podcast hosting platforms, and monetizing podcasts. In this conversation, Dre Smith discusses the different ways to monetize podcasts, including dynamic ad insertion, custom or host read ads, custom segments, and general sponsorships. He explains the concept of CPMs (cost per thousand views) and how it affects podcast monetization. Dre also shares insights on getting picked up by a network, setting goals, and growing your show. He emphasizes the importance of marketing on social media and cross-promotion with other podcasts. Additionally, he provides tips for building a podcast Instagram page, including creating engaging content and fostering a sense of community.

Takeaways
Podcasts can be monetized through various methods, including dynamic ad insertion, custom or host read ads, custom segments, and general sponsorships.CPMs (cost per thousand views) are a key metric in podcast monetization, representing the cost per thousand downloads or impressions.To get picked up by a network, it is important to set clear goals and demonstrate consistent growth in your show, including a minimum number of downloads per month.Effective marketing on social media, including sharing engaging clips and cross-promotion with other podcasts, can help build an audience and increase listenership.Building a podcast Instagram page involves creating a sense of community and sharing diverse content related to the podcast's subject matter.

Chapters
00:00 Introduction and Background
04:15 Benefits of Podcasting for Entrepreneurs
07:10 Misconceptions about Podcasting
08:55 Tips for Consistency in Podcasting
09:17 Batch Creating Episodes
13:18 Choosing Between Audio and Visual Podcasts
24:09 Preparing for Guest Interviews
30:12 Podcast Hosting Platforms
35:02 Monetizing Podcasts
36:22 Monetizing Podcasts: Visual vs. Audio
37:37 Ways to Monetize Podcasts: Dynamic Ad Insertion
39:04 Ways to Monetize Podcasts: Custom or Host Read Ads
40:00 Ways to Monetize Podcasts: Custom Segments and General Sponsorships
41:25 Understanding CPMs in Podcast Monetization
45:22 Criteria for Monetizing Audio Podcasts
47:32 Getting Picked Up by a Network: Setting Goals and Growing Your Show
49:09 Criteria for Joining a Network: Minimum Downloads
50:57 Marketing Tips: Social Media and Cross Promotion
58:09 Building a Podcast Instagram Page: Creating Community and Engaging Content

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