As the founder and CEO of Convey Communications, Kristin Hege has extensive experience in the public relations industry and works with some well-known B2B tech companies. She joined us on the podcast to talk about how the PR industry is changing and offered both marketers and other public relations professionals some guidance into how PR works today.
Some of the topics included:

1. Kristin’s perspective on how the PR industry has changed and what are the most important elements of a PR strategy today.
2. How she approaches building a PR strategy for clients.
3. What are some of the biggest mistakes she has seen happen with companies and their PR.
4. Why she thinks PR should own G2.
5. How has generative AI impacted her work and industry.

About Kristin Hege


Kristin Hege is the CEO & founder of Convey Communications, a strategic communications firm located in Phoenix, Arizona. For over ten years, she’s been working with some of the biggest names in technology companies helping them with PR, media relations, content and communications strategy.

Prior to founding Convey, Kristin served in key leadership roles at two previous PR agencies. She also spent time as a VP of marketing, and as a contributing columnist for a well-respected business publication. These roles contributed to her keen understanding of public relations, technology,
marketing and business, and the savvy strategic insight she uses to guide clients today.

Kristin is an Adjunct Professor at Arizona State University where she is currently teaching a course on PR writing. She is a long standing board member for the Public Relations Society of America’s Phoenix chapter, and has become known as a trusted speaker on topics around PR and technology. She is also Board Chair of Support My Club, a nonprofit that fulfills the needs of local school clubs and teams.

Where You Can Find Kristin:

• LinkedIn: https://www.linkedin.com/in/kristinhege/
• Website: http://www.conveypr.com/