Two Heads Are Better Than One


Basically, you want to identify two categories of competition: direct and indirect competitors.

Same Market - Different Product


While direct competitors are trying to reach the same market, an indirect competitor is somebody who is selling something different but targeting the same market. If you're targeting folks with back pain, an indirect competitor might be yoga lovers. They are selling something different to your same customers.

Collaboration is Key


A great way to take advantage of both direct and indirect competitors is to invite them as expert panelists. If somebody sells something totally different than what you would ever think about selling, they can make a great advertiser. So someone could be a panelist, an advertiser, or both.

 

Also, if you are really ready to start your own on-line business, I encourage you to pick up a copy of my book, Reinventing the Entrepreneur. It will help jumpstart your personal and financial freedom!



People who should listen to this show are entrepreneurs, career coaches