Radio ITVT: "AVOD, OTT and Incremental Audiences" at TVOT SF 2019

24 de sep. de 2019 · 41m 30s
Radio ITVT: "AVOD, OTT and Incremental Audiences" at TVOT SF 2019
Descripción

ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "AVOD, OTT and Incremental Audiences." The session was described in the show brochure as follows: "With...

mostra más
ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "AVOD, OTT and Incremental Audiences."

The session was described in the show brochure as follows:

"With linear views on the decline, OTT, VOD and social-video advertising are offering advertisers better targeting, more prominent exposures and a less distracted audience. But the fragmented inventory, technical infrastructures, measurement issues and threats of fraud pose real problems for programmers, sales teams and advertisers. This panel will explore the promise and perils of AVOD, OTT advertising and the new dynamics defining video advertising outside of linear environments." Panelists included:

•Sandro Catanzaro, Chief Innovation Officer, DataXu
•Jason Damata, CEO, Fabric Media (Moderator)
•Diana Horowitz, Regional Sales Director, Media and Entertainment, Tavant
•Jim O'Donnell, VP of West Coast Sales, Hulu
•Sanjeev Rao, SVP of Product, true[X]
•Mark Rotblat, CRO, Tubi

Note: Our next TV of Tomorrow Show "INTENSIVE" Hot House event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Early-Bird price of $775, representing a $300 savings on the full price. Purchase your tickets here: http://thetvoftomorrowshow.com/register-tvot!
mostra menos
Información
Autor Tracy Swedlow
Página web -
Etiquetas

Parece que no tienes ningún episodio activo

Echa un ojo al catálogo de Spreaker para descubrir nuevos contenidos.

Actual

Portada del podcast

Parece que no tienes ningún episodio en cola

Echa un ojo al catálogo de Spreaker para descubrir nuevos contenidos.

Siguiente

Portada del episodio Portada del episodio

Cuánto silencio hay aquí...

¡Es hora de descubrir nuevos episodios!

Descubre
Tu librería
Busca