Shereta Williams is co-founder and President of Cox Media Group-owned Videa, a company that offers TV stations a live, supply-side platform for automated advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Williams discusses how and why the company came into being; explains its platform and services, and the ways in which it works with stations and station groups; outlines how it views new technology developments and initiatives, such as ATSC 3.0, TIP and artificial intelligence; and more.

(Note: Shereta Williams will be speaking at our next TV of Tomorrow Show event, TVOT SF 2018, June 13th-14th in San Francisco. To find out more about the show, visit: http://www.tvotshow.com; to purchase early-bird tickets, visit: http://thetvoftomorrowshow.com/register-tvot)