Radio [itvt]: Kirstin Benson, Editorial Director of Time, Inc.'s INSTANT
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Descripción
Last year, Time, Inc. launched INSTANT, billed as a "mobile-first, all-video platform featuring...fresh news, features and exclusives about and by 'the new famous,' the digital artists of YouTube, Snapchat, Instagram,...
mostra másIn this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, INSTANT's Editorial Director, Kirstin Benson, discusses the new platform and its growth and numbers to date; its multiplatform distribution strategy; best practices for creating native content for social-video platforms--and how the team that creates that content at INSTANT was built; new partnerships and alliances; monetization strategy; goals for the coming year; and much more.
Información
Autor | Tracy Swedlow |
Página web | - |
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