ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “The Research Infrastructure for Direct-to-Consumer Streaming Services.” The session was described in the show brochure as follows:

“The move to Direct-to-Consumer (D2C) services is one of the hottest topics impacting the media industry today. These services require far different research, data and analytic support than are typically required for media companies. Research now informs product design and product optimization, customer acquisition, programming optimization and retention measurement.

This session will feature leading researchers from existing and soon-to-launch D2C services, as they describe their research focus and key learnings.” Panelists included:

•Mike Bloxham, SVP of Global Media and Entertainment, Magid
•Julie DeTraglia, Head of Research, Hulu
•Natasha Hritzuk, VP of Consumer Insights, WarnerMedia
•Colleen Fahey-Rush, EVP/Chief Research Officer, Viacom
•Howard Shimmel, President, Janus Strategy & Insights (Moderator)

Note: Our next TV of Tomorrow Show event, TVOT SF 2020, will take place June 17th-18th. Purchase your tickets at the Super-Early-Bird price of $775 (40% off the full price) here: https://thetvoftomorrowshow.com/register-tvot