ITVT is pleased to present an audio recording of the TVOT NYC 2019 keynote fireside chat, which featured Marcien Jenckes, President of Comcast Advertising, in conversation with Sean Coar, SVP of Data Strategy at Viacom. The session, entitled “On Addressability: A Programmer’s Perspective,” was described in the show brochure as follow:

“Comcast, joined by Charter and Cox, launched On Addressability to make one-to-one targeted TV advertising more scalable and easier to plan, buy and measure. Now, six months later, Marcien Jenckes, President of Comcast Advertising, speaks with Sean Coar, SVP of Data Strategy at Viacom, on the state of TV addressability and the programmer's role in the addressable equation.”

Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2020, shortly. http://tvotshow.com/register-tvot for Super, Super Early-Bird Tickets!