Upstate South Carolina is a vibrant, diverse region of the U.S. that’s home to Denny’s corporate headquarters, a large BMW plant and a particularly successful Hard Rock station: 93.3 The Planet.

It’s the home of the Rise Guys, a morning show that has established itself as a strong brand in this part of the world. As such, this podcast is all about branding ... and beer, as Steve Sinicropi, the Senior Vice President and Market Manager for Entercom’s Greenville-Spartanburg station group, chats with RBR+TVBR Editor-in-Chief Adam R Jacobson in this fresh InFOCUS Podcast.