Today’s retailers are used to the flexibility of running their e-commerce businesses via the cloud. With this strategy, they can change their websites or update prices on a dime.They also can send customized messages and react to real-time performance, allowing them to optimize store operations to enhance the overall customer experience. While this works well for e-commerce, it’s not as easy for brick-and-mortar stores.

In the first episode, we explore:
● The definition of edge technology and why it’s so critical for retailers
● Edge technology advantages
● How to find the right balance between the cloud and edge technology

Listen now!