In this episode, I sit down with retention expert Al Salomon to explore the critical strategies that help DTC brands improve retention and maximize lifecycle marketing. With experience at DIME, Wuffes, and other leading brands, Al shares valuable insights into the key differences between retention and acquisition strategies, as well as the often-overlooked opportunities for subscription brands.

We’ll also discuss practical tactics to unlock retention success and why too many businesses are leaving money on the table by focusing solely on acquisition.

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Follow Al on LinkedIn to get more of her content: https://www.linkedin.com/in/alejandra-salomon-532b51165/

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