In the second installment of New Year New Ideas, co-hosts Drs. Annie Chavent and Marci Kirk talk are joined by two very special guests, Drs. Jenna Donaldson and Callie Fogle. The focus of the conversation today is about innovative on-call solutions in equine veterinary practice. Dr. Donaldson, founder of Trillium Equine Veterinary Services, shares her experience with a subscription model for her practice, which offers flexibility and emergency coverage. Dr. Fogle, a clinical professor at NC State's College of Veterinary Medicine, discusses the implementation of a subscription-based emergency veterinary service through their program, which is currently in a pilot phase. The conversation explores the challenges and opportunities of these models, emphasizing the importance of aligning business models with client expectations, and the necessity of communication and collaboration among practitioners. It’s a great conversation and we are so excited to share it with you.

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