Roger Martin was once the Chief Operating Officer of an industry-leading pharmaceutical development and manufacturing company. His prior experience includes serving in the role of National Sales Director and Sr. Vice President of Sales, for leading sales and marketing teams of over 500 sales representatives in the specialty and big pharma market, so Roger brings a wealth of skills to his franchise brands.  Roger has extensive expertise in sales management, leadership, and deployment, business development, strategic selling, contract negotiation, business-to-business service contracting, licensing, and contracted services and  marketing.  Roger currently serves as the CEO of RockBox Fitness and beem™ Light Sauna and has owned and operated multiple RockBox studios and currently owns the flagship beem™ Light Sauna studio in uptown Charlotte, North Carolina. Collectively these brands operate under the umbrella of ThriveMore Brands.