Rory Sutherland on Compliance

31 de may. de 2020 · 1h 2m 50s
Rory Sutherland on Compliance
Descripción

On this episode, I speak with Behavioural Science (BeSci) guru and Advertising expert Rory Sutherland. He's the Vice Chairman of Ogilvy and the founder of its BeSci practice. He's also...

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On this episode, I speak with Behavioural Science (BeSci) guru and Advertising expert Rory Sutherland. He's the Vice Chairman of Ogilvy and the founder of its BeSci practice. He's also a prolific thought-leader on the subject. It might seem surprising to have an Ad Man talking about Compliance, but as you'll discover, he's got some highly relevant (and entertaining) insights!

On the podcast, we mention:
Nudgestock, the Ogilvy BeSci festival on 12th June - www.nudgestock.co.uk
Rory's book 'Alchemy' - https://www.penguin.co.uk/books/110/1108430/alchemy/9780753556504.html

You can see his TED Talks here: https://www.ted.com/speakers/rory_sutherland?language=en
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