S01E32 - Social Media Storytelling Minisode 2: Engagement

24 de feb. de 2020 · 19m 19s

Descripción

There are several competing philosophies about what social media engagement is and how to measure it. Tracking a number of likes, shares or comments is a valuable piece of engagement,...

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There are several competing philosophies about what social media engagement is and how to measure it. Tracking a number of likes, shares or comments is a valuable piece of engagement, but it’s part of something even bigger. The storytelling capabilities of social media open up a whole world of connections through engagement. So how can brands seek a kind of engagement that actually leaves an impact on people? In this social media storytelling minisode, we discuss our personal views on engagement and share some engagement-driving strategies to build a community around your brand.

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