Unlock the secrets to winning over your IDEAL customers in the latest Strategy Edge podcast episode. Brand interventionist Christopher Roberts delves into the intricate art of identifying, attracting and maintaining those dream clients. Discover why it's more than just superficial gestures; it's about cultivating genuine loyalty and advocacy. From debunking traditional approaches to exploring strategic research insights, this episode redefines what it truly means to deserve your customers. Tune in for eye-opening revelations that'll transform your business strategy and set you on the path to sustainable success!