In this episode we talk about how consumption plays a key role in the holiday season and why this can be problematic.

We discuss Black Friday, consumer representations, and the plight of non-celebrants as well as those who might not be feeling their best around the holiday season, situating "holiday depression" within larger patterns of "cruel optimism" and toxic positivity.

We end with some speculative thoughts on how consumers and brands can re-consider hegemonic representations and practices during the holidays.

References and reading tips:

Weinberger, M.F., 2015. Dominant consumption rituals and intragroup boundary work: How non-celebrants manage conflicting relational and identity goals. Journal of Consumer Research, 42(3), pp.378-400.

Ahmed, S. (2010). The promise of happiness. Duke University Press.

Berlant, L. (2011). Cruel optimism. Duke University Press.

Cabanas, E., & Illouz, E. (2019). Manufacturing happy citizens: How the science and industry of happiness control our lives. John Wiley & Sons.

Cvetkovich, A. (2012). Depression: A Public Feeling. Duke University Press.