The creative foundation of Italian motorcycling (A presentation by Luca Cottini, PhD)
* From #radio pioneer Adriano Cavalieri Ducati to the mass production of radio devices, cameras, projectors, and electrical razors. The early years of Ducati (1926-1944)
* The WWII bombing and post-war reconstruction. The end of a #business story (1944-1945)
* The unexpected success of Cucciolo and the start of the #motorcycling business (1946-1954)
* The visionary #engineer Fabio Taglioni and the making of Ducati’s global success (1954-1989)
* Every business is a living #story. How a company transcended the vision of its founders and became legend (1989- )

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