The inside scoop of the future of the beauty industry and how to be at the top of your game in 2024 moving forward.```````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````

Co-founder and Chief Creative Officer of Sam Villa and

Global Artistic Ambassador for Redken

Sam Villa is changing the industry, one hairdresser at a time. Whether teaching face-to-face in small hands-on classes, on main stage, or reaching his millions of social media followers via laptop or mobile device – the new classroom, Sam changes people. He is a true leader that brings out the best in others. As the 2017 NAHA Lifetime Achievement Award Winner he is known for doing things differently to challenge, inspire and motivate change. His encouragement to stylists is unrivaled, as he genuinely wants each one of them to reach deep to identify how they can make a change to promote their own growth. Sam’s talents stretch far beyond his brilliant cutting and finishing skills; he has a plethora of business skills that enliven stylists to think about how they speak to their guests to add value behind the chair.

“Sharing is the greatest gift we can give one another…to help each other grow and prosper, we all need to pay it forward,” says Sam. Consistent research, along with a respect for the fundamentals, Sam is always on the move for new and unconventional ways of cutting and finishing hair - like using a flat iron for versatility, texturizing iron to create hidden volume and using disconnection to create styles that look blended and can be worn in multiple ways. He is a true messenger sharing his knowledge with stylists in hopes that they too will share with others to enrich the industry…an act of giving for which he was named the 2020 International Hair Influencer of the Year at the International Hairdressing Awards.

Sam is in his glory and most comfortable when teaching – a natural transition from his early coaching days in sports. Practice, practice, practice, until you master the craft and then share with others, so they too can become successful! Whether facilitating an in-salon class, on stage at a major show, or conducting a digital event, there is always something to be discovered and learned. “Stylists need a good understanding of the fundamentals of basic techniques. Once mastered, technique can then be manipulated to create modern silhouettes and textures,” explains Sam.

“It’s time to SHOUT IT OUT! The way for us to BE better is to COME TOGETHER as an industry, and the SHOUT begins here with Sam Villa and Redken!” adds Sam.

Sam is co-founder of the Sam Villa® brand (Allvus, LLC) www.samvilla.com targeting stylists, as well as consumers. He shares hot tips and techniques live and virtually, and has a branded line of tools – brushes, combs, thermal tools and shears/razors – for both in-salon use and at home. All Sam Villa tools are designed with ergonomic benefits to eliminate common hairdresser complaints and ensure ease of performance. Education is the path to success. Follow Sam Villa® on social media for solutions to common challenges experienced in the salon and at home.

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Professional Facebook: @SamVillaPros Instagram: @SamVillaHair YouTube: @SamVillaHair Twitter: @SamVillaPro Pinterest: @SamVillaHair

Consumer Facebook: @SamVillaBrand Instagram: @SamVillaHair YouTube: @SamVillaHair Twitter: @SamVilla Pinterest: @SamVillaHair

Accolades: 2020 International Hair Influencer of the Year/International Hairdressing Awards; 2017 NAHA Lifetime Achievement Award Winner; Judge on “The Look All-Stars”; Emcee for Leading Ladies 2017/2018; Intercoiffure America/Canada Member; Behindthechair.com Favorite Overall Educator of the Year 2015; Favorite New Company Under 7 Years Old 2014; Favorite Platform Artist and Educator 2007, 2011 and 2012; Favorite top-five finalist 2001, 2002, 2003, 2004, 2005, 2006, 2008, 2009, 2010, 2013, 2014; Redken Platform Artist of the Year 1998; 2014 American Salon Professional’s Choice Awards/Platform Artist; “Master of the Craft” Award from the Art & Fashion Group 1992; Finalist North American Hairdressing Awards — Classic Category 1991.

Press Contact: Glow Communications, squinn.glow.glow@me.com, 207-781-2598.