Scott Greenberg Author of The Wealthy Franchisee on Franchise Business Radio

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Scott Greenberg helps franchisees improve their leadership skills and grow their business. He’s the author of the book The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar. Below are some interview excerpts.

Currie:  What are the myths about why some franchisees succeed?

Greenberg:  It’s such an important thing to talk about because everyone is looking at the top franchisees to replicate. The problem is we make a lot of assumptions about them. Honestly, a lot of wealthy franchisees don’t know why they’re successful. I was hosting an awards banquet for a franchise system, and their best franchisees were on stage. I asked each one: “What did you do last year that made you succeed?” They said, we do a lot of marketing, we treat our employees well, we go out in the community. I mean, who isn’t doing those things, that’s not the secret to success. That’s the prerequisite…

Every franchise brand has stories of people who took over struggling locations and turned them around. So wealthy franchisees buy very mediocre locations, but they make them great. So, if you have a great location, it certainly can help. You want to fish where the fish are, right? You want to be close to the right demographic, but sometimes those locations aren’t available. So a good enough location is good enough, and wealthy franchisees prove this every day. That’s the first myth.

The second myth is that they’re slaves to their business. These great franchisees I interviewed take vacations and go to their daughter’s volleyball games, and they’re home for dinner. They don’t work hard as much as they work smart. So that is a myth that they have to be slaves to their business.

The final myth is that you have to have a passion for the business. I ran edible arrangements franchises. We did very well, but I have to confess; I’m not especially excited by fruit. What I did like is the celebration aspect, helping people celebrate important occasions. I think you have to appreciate and love something about the business, but it doesn’t mean you have to be passionate about frozen yogurt or pest control to be successful. There’s a lot of myths that are out there, and if we can replicate the right things – we can get results!

Currie:  Tune in to hear about the main things wealthy franchisees do that enable them to succeed!



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